China-Southeast Asia Digital FMCG Innovation Summit

China-Southeast Asia Digital FMCG Innovation Summit (CDFIS) is a long-term platform dedicated to connecting the retail markets of China and Southeast Asia. It brings together retailers, technology companies, industry associations, and ecosystem partners from across the region, creating opportunities for cross-market learning, business connections, and practical collaboration through executive dialogues, thematic discussions, company visits, and regional exchange programs.

Since its launch, CDFIS has convened three times in Thailand, with the third edition held in Bangkok in December 2025. Over two days, retail executives, technology providers, and industry associations from China and Southeast Asia came together to discuss the real changes shaping the retail sector. Key topics included store digitisation, omnichannel operations, membership and loyalty development, and supply chain optimisation. Rather than focusing only on emerging trends, CDFIS places particular emphasis on what is already working in practice and what is delivering tangible business value. This enables participants from different markets to compare approaches, challenges, and outcomes, and to gain new perspectives from one another’s experience.

For JW Digital, CDFIS is more than an industry event. It reflects our long-term conviction in the future of retail across China and Southeast Asia. Southeast Asia’s retail sector is entering a period of rapid transformation, with digital capabilities, consumer expectations, and business models continuing to evolve. We believe that one of the most effective ways to move forward is to learn directly from operators that have already gone through similar transformations, understand what has worked in real operating environments, and identify which practices can be adapted to different markets.

Looking ahead, CDFIS will continue to connect more retail enterprises and industry decision-makers across China and Southeast Asia, fostering knowledge exchange, business relationships, and regional collaboration. Let dialogue inform decisions, and let connections lead to collaboration.