About us

A consulting team that has run retail.

JW Digital is a full value-chain solution provider for pan-retail digital transformation, focused on Southeast Asia and China.

Core Team

Leadership from the companies that built modern retail in China.

Jonathan Wang

Jonathan Wang

Founder & CEO

A veteran retail executive and serial entrepreneur whose career spans retail operations, strategy consulting and company building.

  • Group Vice President, JD.com; CEO, 7Fresh; President, JD Asia Pacific
  • COO, China Resources Vanguard
  • Global Partner, Roland Berger
  • Senior Vice President, Wumart Group
Jean Wang

Jean Wang

Co-Founder & President

25 years in retail across international hypermarkets and new retail, focused on retail operations, format standards and internal control.

  • Senior Director, JD 7Fresh
  • Senior Director, Walmart China
Candy Lee

Candy Lee

Head of Merchandising

20+ years in retail merchandising; formerly Senior Director of Merchandise Operations at Walmart and Senior Operations Expert at Alibaba.

Tina Zhu

Tina Zhu

Head of Store Digitalization

20+ years in retail operations; formerly Training Director and Operations Director at Walmart China.

Ethan Zhang

Ethan Zhang

Head of Loyalty & AI

10+ years across retail and technology; formerly Product Director at Dmall and R&D Lead at Skyrocket Digital.

Leon Xiao

Leon Xiao

Head of Master Data & Loss Prevention

20+ years in retail loss prevention and risk control; formerly Director of Total Loss and Risk Control at Walmart China.

Yin Li

Yin Li

Head of Supply Chain & Logistics

Focused on supply chain and logistics; formerly Senior Product Manager at JD International and consultant on Amazon China seller support.

Anni Ni

Anni Ni

Head of E-commerce & Operations

15 years in retail operations; formerly Market Operations Director at Hema and Sales Operations Director at Yihaodian.

Hank Cai

Hank Cai

Head of Delivery & Integration

20+ years in project management, especially in retail digitalization; formerly Senior Project management Expert at Alibaba Cloud.

Mission

By providing the full value chain service, JWD helps clients reshape competitiveness from digital transformation and achieve new growth.

Vision

To become the most trusted solution provider of pan-retail industry in Southeast Asia.

Offices

Five offices across Asia

From China's technology ecosystem to Southeast Asia's store floors, the team sits where the work actually happens.

  • Beijing
  • Shenzhen
  • Manila
  • Bangkok
  • Singapore

Work with us.

From a first strategy question to a running system, start the conversation.

Get in touch